Smart Negative Space
Logo - Creating logo
designs is not a big deal anymore, anyone can do it but what makes them different is your creative approach. Every designer wants his artwork to stand exclusively so people remember it in the long run. To achieve this goal always think out of the box and come up with brilliant creations. Specifically, while logo designing, try to be conceptual and utilize exclusive trends for your designs such as Negative Space.It takes a designer’s clever eye to balance the negative and positive space of a design. I am sure you all must be well aware about the magic of negative space in a logo but I would like to define it a little here. Let’s say it is the space between an object, around an object, which can be utilized to convey the real message of the logo.
Negative space when used effectively can be stunning. Cleverly subtle yet powerfully direct, it is a technique that can take a good idea and make it transcendent. One of the better examples of a simple implementation of negative space which says a lot is the FedEx logo.
Negative space is the space around and between the main objects in a design. This space often goes unnoticed, unless a creative designer is able to turn the negative space into a key element of the design. Logo designers often use negative space in a way that it becomes just as important as the positive space in conveying the meaning of the logo. Here is a showcase of logos that all possess creative use of negative space.
Creative logos can be useful for distinguishing a business or product and can help make them (or the brand) memorable. Negative space logos are a particular type of logo that often create very memorable marks. Negative space has been used famously (and effectively) by FedEx, WWF(The charity) and Formula 1. These memorable logos make clever use of ‘negative space’ (which is defined as “the area of an image not occupied by shapes or forms. Negative space logo design involves focusing on the background of the logo and creating an object or symbol using the background color (for example, in the case of the F1 logo, that object is the number ‘1′).
There are literally millions of logos in this world, which makes it even harder for companies to stand out from the rest. Some designers try to tackle this problem by using the negative space in their logos. They are able to link this negative space to the brand so it becomes an important aspect of the corporate identity. In this case, the negative space of the logo forms some kind of ‘hidden message’. In this article you’ll find 25 beautiful examples of the creative use of negative space in logo design.
Logos that utilize negative space effectively are always exciting and inspiring to look at. I really enjoy spotting elements created within negative space alone. Negative space is very important to any composition because it creates balance. It takes a designer’s very keen eye to be able to balance positive and negative space in any composition, and that is why it is a true talent when a designer is able to utilize that negative space to convey a message.
One of the great ways to add an impressive style to a logo is to use Negative Space. Negative Space refers to the “white space”, or “paper color” that shows through a design. Negative Space creates an interesting visual effect. It adds a subtle 3rd dimension, giving depth and a layered look to the logo. It is much more interesting to the eye than just a “positive” only object.By breaking up areas of solid color with negative, or white spaces a designer can ‘hide’ images, outline typography or create the illusion of shapes and objects.This post brings together 30 examples of logos that creatively make use of negative space.
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